The client asked us to turn an existing PowerPoint into a video to persuade his department to think about data differently. We radically revamped and refined the messaging to focus on one main theme rather than many. This video used employees’ frustration that they felt like they were on a hamster wheel, and showed them that they could reframe what they thought of as their limits—instead of seeing a hamster wheel, they could imagine that wheel as a mirror, magnifying glass, etc. to help them reflect on, zoom in on, and otherwise reframe their data.